AB TRADE – The World in the Third Dimension!

A vision that lasts: For over two decades, we have been a leader in the sale, installation and maintenance of medical equipment and medical furniture in Serbia. We offer a wide range of innovative solutions in collaboration with the world’s most renowned medical device manufacturers, dedicated to research and development of new technologies! We provide our customers with top quality medical equipment, in collaboration with as many of the world’s most renowned brands, including SAMSUNG, FOTONA, BAXTER… Our successes are mostly evidenced by the large number of satisfied users, but also by the more than 600 sold and installed ultrasound devices in almost all state health institutions as well as in private praxis, polyclinics and hospitals.

MODERN AND EFFICIENT: With modern solutions, timely distribution and complete service, we strive to increase health care in Serbia. We are present in almost every state health care facility, as well as private clinics, clinics and hospitals, through the delivery of medical equipment that includes medical furniture, ultrasound machines, mobile scanners, as well as standard and advanced operating room and intensive care equipment solutions.

RELIABLE PARTNER: We pay special attention to each client to identify their needs and recommend adequate medical devices and the latest technological solutions.
With many years of experience in the market and the best value for money, AB TRADE has attracted the attention of a large number of clients who are pleased to continue to cooperate with us and are a reference for our future customers.

WORLD IN OUR HOUSE: We are general distributors of medical equipment manufacturers SAMSUNG, FOTONA, BAXTER (ex. HILL ROM – TRUMPF, VIDEOMED), STIEGELMEYER, SONY, CFS, NOVAK M, LEMI, LINET, STARmed, MagVenture. We are a reliable partner and integrator of operating rooms and intensive care solutions from OPERAMED and BAXTER.

CUSTOMER SUPPORT:

1) Service:

Certified by reputable manufacturers worldwide, the service team of engineers is responsible for the regular servicing, maintenance and maintenance of your medical equipment, ensuring early detection and correction of failures. As your reliable partner, we guarantee the maximum efficiency of our team and react in the shortest possible time.

2) Rely on us:

  • We offer you optimal solutions – the best value and safe investment for the medical devices and furniture you need!
  • Our team of engineers offers you the optimum selection and design of medical furniture and equipment, based on the manufacturer’s technical and technological conditions, your needs and workflow.
  • Our sales team nurtures relationships with each of their customers, providing them with complete support throughout the entire appliance purchase process (from selection to installation) and beyond.

3) We grow together:

  • Knowledge, expertise and professionalism are the basic principles of our business. Accordingly, we strive to constantly invest in our entire team, from top management through sales to service. Regular training, seminars, webinars are part of our routine and strategy to achieve another advantage in the market for medical devices and furniture.
  • We are always ready to organize and provide medical training for our clients,for the use of medical devices as well as for basic and advanced applications for diagnostic imaging equipment and operating room and intensive care equipment.

SOCIAL RESPONSIBILITY:

AB TRADE management team is aware that the progressive development of the company is conditioned by the development of the environment in which the company operates, which is why it is part of our corporate culture and work to improve the business environment, through the active participation of our representatives in many business associations such as: Serbian Chamber of Commerce, Serbian Association of Employers, etc.

AB TRADE has implemented and applies the following standards in the business of ISO: 9001:2015, ISO 13485:2016, ISO 14001:2015.

Management

ANDREJA BRKIĆ

Co-owner and General Manager of “AB TRADE” and “AB Medical”
Member of the Presidency and President of the Executive Board of the Union of Employers of Serbia.

Andreja Brkić, as a visionary and the driving force of the company and its ideas, was the first to recognize the clinical advantages of 4D technology and implement it in healthcare centers in Serbia. He enjoys innovation, the possibility of continuous improvement, and dynamism in his work. He is very professional, responsible, and possesses excellent negotiation skills, as well as a strong ability to build partnership networks in the country and the region. Within the Union of Employers of Serbia (UPS), he actively serves as the President of the Executive Board and a member of the Presidency. His extensive experience is complemented by constant education, evidenced by numerous certificates in management, sales, and marketing from renowned companies such as “Sony”, “Samsung”, formerly “Medison”, as well as various certificates from international organizations and foundations like the ILO foundation, Friedrich Ebert Stiftung, etc. In his free time, he loves reading, skiing, and sailing, and pays special attention to all forms of healthy living—both physical and spiritual.

Milica brkić pejnović

Milica Brkić Pejnović, MSc in Electrical Engineering, Co-owner and Executive Director of “AB TRADE” and “AB Medical”

Milica Brkić Pejnović, through her work and dedication, has contributed to making the company a leader in the field of sales, installation, and maintenance of medical equipment. She highly respects her clients, considering them the most esteemed individuals in our society, and strives to always ensure they are satisfied with the equipment. The motto “The customer is always right” has been her business mantra for 20 years. She believes that the key to successful business lies in good organization and timely response. She actively participates in the work of the Chamber of Commerce of Serbia (PKS) in the Group of Importers and Distributors of Medical Equipment, both as the president of the Group and as a member of various working groups within the PKS. As a wife and mother of two children, she is very dedicated to her family, and in her free time, she loves to read. She places her own health, as well as the health of her family, as a top priority—seeing it as a prerequisite for success and satisfaction in everything she does daily.

Milica brkić pejnović

 Milica Brkić Pejnović, MSc in Electrical Engineering, Co-owner and Executive Director of “AB TRADE” and “AB Medical”

Milica Brkić Pejnović, through her work and dedication, has contributed to making the company a leader in the field of sales, installation, and maintenance of medical equipment. She highly respects her clients, considering them the most esteemed individuals in our society, and strives to always ensure they are satisfied with the equipment. The motto “The customer is always right” has been her business mantra for 20 years. She believes that the key to successful business lies in good organization and timely response. She actively participates in the work of the Chamber of Commerce of Serbia (PKS) in the Group of Importers and Distributors of Medical Equipment, both as the president of the Group and as a member of various working groups within the PKS. As a wife and mother of two children, she is very dedicated to her family, and in her free time, she loves to read. She places her own health, as well as the health of her family, as a top priority—seeing it as a prerequisite for success and satisfaction in everything she does daily.

Predrag Pejnović

Mr. Predrag Pejnović, MSc in Electrical Engineering, Executive Director of “AB TRADE” for Sales and Service

Predrag Pejnović, with over 20 years of experience in the sales and service of medical devices and equipment, efficiently recognizes clients needs and translates them into optimal products and solutions. He enjoys working with people and values maintaining a mutually satisfactory business relationship, offering clients the best product or most efficient solution within their budget. This business policy fosters long-term relationships with clients who have great trust in the company “AB Trade”. He is a member of the Serbian Chamber of Engineers, responsible designer, and contractor for power engineering. In line with his life motto “Be perfect,” he strives to fulfill all business and family obligations on time. In his free time, he enjoys reading and engaging in recreational sports, believing that prevention and maintaining good health are the first steps on the path to success.

Sandra Bunić Obrić

Sales Director

sandra.bunic@abtrade.rs
+381 65 222 57 88

Aleksandar Pejić

Sales Manager

Veljko Stefanović

Sales Manager

Dušan Pejnović

Application Specialist

Milan Mijatović

Service Manager

Dragan Pantelić

Service & product manager

Nedeljko Mrda

Service & product manager

Strahinja Đorđević

Service & product manager

Bojana Bjelanović

Finance

Aleksandra Turina

Foreign trade and regulation

Biljana Novaković

Administration and finance

Ines Ćupović

Marketing Manager

Major customers and projects in the last 5 years

Clinical Centre Serbia (Clinic for Neurosurgey) – Procurement by Public Investment Management Office within the project of reconstruction of health facilities Serbia contract award for: Baxter VIDEOMED management system Helion for five Operating Rooms

General Hospital Pozarevac Procurement within the IPA project of reconstruction of health facilities Serbia contract award for: Hillrom-TRUMPF equipment for four Operating Theater

Medtronic Serbia, private hospial- West65 contract award for: Baxter VIDEOMED management system TruLink4 for  two Operating Rooms

University Children’s Hospital Procurement by Public Investment Management Office within the project of reconstruction of health facilities Serbia contract award for: Mobile DR System GM85, TRUMPF Operating Theater equipment and medical furniture.

Clinical Centre Serbia (Gynecology and Obstetrics Clinic) – Procurement by Public Investment Management Office within the project of reconstruction of health facilities Serbia contract award for: SAMSUNG MEDISON ultrasound systems, TRUMPF Operating Theater equipment, VIDEOMED management for Operating Rooms, STIEGELMEYER hospital beds i various medical furniture produced by NOVAK M i CFS